Twitter goes after advertisers seeking conversions, VIP users
The social media outfit is upping its targeted ad investment—and rolling out a new feature aimed at optimizing conversion. Here are details and the scoop on a new Periscope offering.
The social media outfit is upping its targeted ad investment—and rolling out a new feature aimed at optimizing conversion. Here are details and the scoop on a new Periscope offering.
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
You read that right! We’re giving you more time to enter your most effective publications, videos, intranet and more. Enter by Oct. 12.
Ever feel that you’re overwhelming your social media audience with unwanted promos and ads? You probably are. Here’s how to engage more effectively—and keep customers happy.
The presidential candidates went head to head recently. Here are lessons PR and communications pros can learn from it.
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
A spokesman for the company said the Halloween decoration ‘is not in line with [Home Depot’s] core values,’ despite its creators’ calling it just ‘a fun-spirited prank.’
National Park Service reps have proposed a ‘donor recognition program,’ which would allow some signage and logos on parks property. Many groups are against it. Here’s why.
Ever been criticized for having too many jobs on your résumé? Experts say job hopping could actually be a positive. Here’s how—along with a list of open positions to consider.
Visuals are essential to success, of course, but not just in your PowerPoint or the props you use. The vital element is your demeanor. Here’s how to be physically compelling for your audience.
Today video is our industry’s way of life. How does your video stand out? You have until Oct. 26 to show us your best in video content and production. Enter now.
If you’re getting bogged down by a client or co-worker’s vision, this framework can help solve the problem you face.
Analysts say CEO Heather Bresch’s congressional testimony ‘low-balled’ profits by 40 percent. Congress set a Friday deadline for her to update the figures on the controversial pricing.
Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.