Campaign around OMRON Healthcare’s wearable blood pressure monitors exceeds sales, traffic and media goals
The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.
OMRON Healthcare was on a mission of “Going for Zero” heart attacks and strokes.
To do so, the heart health and wellness technology company developed its wearable HeartGuide blood pressure monitor, and it worked with agency MikeWorldWide to increase awareness of this state-of-the-art device.
Before launching the device, a media preview day was hosted for major tech media outlets to learn more about the product and test it out. Subsequent coverage was then posted across social media to encourage pre-orders.
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