OMRON Healthcare was on a mission of “Going for Zero” heart attacks and strokes.
To do so, the heart health and wellness technology company developed its wearable HeartGuide blood pressure monitor, and it worked with agency MikeWorldWide to increase awareness of this state-of-the-art device.
Before launching the device, a media preview day was hosted for major tech media outlets to learn more about the product and test it out. Subsequent coverage was then posted across social media to encourage pre-orders.
During the Consumer Electronics Show (CES) the product was revealed and a press release and social media content were shared to drive potential customers to OMRON’s website. After CES, a dinner event was organized for top consumer media, including CNET, Women’s Health and Popular Science. Attendees were able to try out the new device, leading to media coverage.
Coverage at CES received more than 3 billion earned media impressions. Website traffic increased by 500% and sales goals were exceeded by 300%. The HeartGuide also won three prestigious awards during at the event.
Through the program created by MikeWorldWide and OMRON, HeartGuide has also been selected as one of the TIME Best Inventions of 2019 and one of Popular Science’s 100 Breakthrough Innovations of 2019. Each announcement led to a spike in website visits and sales.
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