Campaign around OMRON Healthcare’s wearable blood pressure monitors exceeds sales, traffic and media goals

The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.


OMRON Healthcare was on a mission of “Going for Zero” heart attacks and strokes.

To do so, the heart health and wellness technology company developed its wearable HeartGuide blood pressure monitor, and it worked with agency MikeWorldWide to increase awareness of this state-of-the-art device.

Before launching the device, a media preview day was hosted for major tech media outlets to learn more about the product and test it out. Subsequent coverage was then posted across social media to encourage pre-orders.

During the Consumer Electronics Show (CES) the product was revealed and a press release and social media content were shared to drive potential customers to OMRON’s website. After CES, a dinner event was organized for top consumer media, including CNET, Women’s Health and Popular Science. Attendees were able to try out the new device, leading to media coverage.

Coverage at CES received more than 3 billion earned media impressions. Website traffic increased by 500% and sales goals were exceeded by 300%. The HeartGuide also won three prestigious awards during at the event.

Through the program created by MikeWorldWide and OMRON, HeartGuide has also been selected as one of the TIME Best Inventions of 2019 and one of Popular Science’s 100 Breakthrough Innovations of 2019. Each announcement led to a spike in website visits and sales.

Learn more about Ragan’s and PR Daily’s current and upcoming awards programs here.


One Response to “Campaign around OMRON Healthcare’s wearable blood pressure monitors exceeds sales, traffic and media goals”

    Ronald N Levy says:

    Award-winning PR success! This MWWPR win for Amron shows
    that successful PR is not so much in creating communications as
    in creating RESULTS of PR communications.

    “Did we BENEFIT THE CLIENT by creating a behavior change?”
    That’s what PR Daily has reported Ketchum’s EVP asking when
    assessing the success of a PR program. “Is the audience taking
    a specific action? What is the impact among a specific

    “Did we BENEFIT THE PUBLIC” is the gist of a success measure
    at the powerful Porter Novelli firm. PN EVP Ravi Sunnak
    there points out in PR Daily that “we’re in a brave new world
    where stakeholders are expecting companies to take stands on
    complex social issues. Yet most executives—even armed with
    business school degrees and years of experience—are
    ill-equipped for this new terrain.”

    Even deserving companies with great PR teams may not do
    communications that bring great results. Mighty Google, which
    gives away service FREE to billions of people, may lose billions
    of dollars because of well-intended government action to try
    protecting the public with unduly restrictive regulation that would
    end up harming the public and the company. Facebook, Amazon,
    Walmart, Exxon and other companies are similarly endangered.
    But look at Google’s full page ad headline today: WE KEEP

    Who cares?

    Judge whether Google could do better with the head: HERE’S

    Phillip Morris which makes JUUL keeps advertising how the
    company is trying so hard to do the right thing but many people
    don’t care enough. But that’s THEIR problem! Why should
    most of us care? Judge whether Phillip Morris could do better
    by advertising: HERE’S HOW JUUL CAN SAVE LIVES!”

    “The best way to get money is to EARN it.” That was repeatedly
    emphasized at Wharton when I was there. Today’s great PR
    firms like Ketchum, Porter Novelli and MWWPR give a similar
    lesson about how to get PR success: earn it. Care about
    “impact among a specific audience.”

    The specific audience Phillip Morris needs to reach is classic,
    smokers whose switch to JUUL may be won by showing
    “what’s in this for you” considerations. We may be not
    shocked if winning millions of smokers for the vaping product
    eventually brings users among millions of non-smokers.

    The specific audience Google needs to reach urgently—and
    soon because Washington action could cost tens of billions—
    is clearly legislators, political leaders and voters. Key PR
    question: what is the message? What can be said for “impact
    with a specific audience,” especially with America’s voters
    whose letters to Washington have huge impact on this
    “complex social issue”?

    One possibility is that the top public concern, #1 among all
    public concerns, is HEALTH. If you do PR so the public sees
    correctly that “Google is good for our health,” the public will
    love them. Congress is most unlikely to hurt a company the
    voters love.

    What can Google or any of us do to protect health and win
    well-deserved love from the public? One opportunity is to sponsor
    medical research that gets worldwide media coverage and
    leads people to see that “if these research doctors are successful, I
    could live an extra ten years or more.”

    One such investigation is “A Study to See if Heart Cells can Be
    Generated From Blood or Skin Cells.” A leader of the research
    team is Dr. Richard Steingart, a world-famous cardiologist in New
    York. How successful he’ll be no one knows but we DO know or
    can guess which approach may more likely save billions for Google
    or another company: WE KEEP MORE PEOPLE SAFE THAN ANYONE

    Ketchum, Porter Novelli and MWWPR have the right idea in
    recognizing that PR success means what Harold Burson called
    “moving the needle”—what Ketchum EVP Nicole Moreo calls
    “creating a behavior change, a perception change,” so the
    audience “will be taking a specific action.”

    If America learns that Google or another company is
    sponsoring the effort of Dr. Steingart or some other medical
    hero to help us live a happy ten years longer free of pain, our
    PR experience suggests that:

    .1. Over 100 million Americans will hope for Google’s success.

    .2. A million may actually PRAY for Google’s success.

    .3. Congress is most unlikely to pass laws harmful to Google.

    4. Millions of us in America, and billions worldwide, may
    actually live years longer because of Google-supported medical
    success aided and protected by PR.

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