Campaign brings national leaders together to find advancements in cancer care
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
AstraZeneca believes that curing cancer takes more than one company—it takes a community.
Working with agency Zeno Group, the YOUR Cancer campaign wanted to highlight the voices of not only AstraZeneca leaders but oncology leaders throughout the country. To achieve its goal of fostering impactful changes in cancer care across the U.S., four main pillars were decided upon and executed.
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