Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
