Ragan Insider April White
How PR pros can harness the power of podcasts during COVID-19
The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it.
Employee Engagement
Ragan Insider Stephanie Chavez
Guidance for managing employee relations during COVID-19
A lawyer shares advice for engaging employees and protecting your business during these difficult days.
Ragan Insider Beki Winchel
H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day
Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more.
Ragan Insider Beki Winchel
American and United Airlines to lay off 32,000 employees, Google to pay $1B to publishers for ‘news experience,’ and Facebook launches cross-platform messaging
Also: Allstate to cut 3,800 jobs, Blue Bell Creameries shares its story with a coffee table book, characteristics of the most popular YouTube thumbnails, and more.
Ragan Insider Diane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Ragan Insider Ted Kitterman
DE&I job titles are on the rise
According to data from LinkedIn, diversity roles have become increasingly popular around the world in the last five years, as the global economy tries to find balance, equity and justice for all.
Ragan Insider Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Ragan Insider Meghan Madhavan
How employee resource groups enhance internal comms efforts
Communicators share how they’ve leaned on employee affinity groups to respond to recent events.
Ragan Insider Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Ragan Insider Katrina Gill
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
Ragan Insider Heather Whaling
How you should think about inclusivity in your holiday calendar
Make sure to acknowledge the wide range of backgrounds employees might have when planning holiday breaks, office parties and more.
Ragan Insider Michael DesRochers
How to use data to effectively communicate internal changes
Three data-backed techniques to ensure your emails get opened and read by employees.
Ragan Insider Ted Kitterman
How Evoke KYNE’s Dante DelVecchio decompresses from a hectic workday
The PR world has kept everyone on their toes throughout months of crisis, but it’s crucial for pros to find a way to reduce stress and blow off steam. Here’s how one pro is managing his day.
Ragan Insider Ted Kitterman
When approaching DE&I, lean on your communities
Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries.
Ragan Insider Michael Kling
Communicators reveal work perk preferences and employer attributes
Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.
