It takes more than simply whipping together some blog posts to make content marketing truly work for a brand. It’s become a very complex process over the years.
Campaigns can and should vary by audience, industry and objective, but a few elements work no matter what the goal.
Journalists don’t have an abundance of time, so brevity can help you win with media relations.
The ice cream company was damaged by its recall crisis, but it also had tons of support from die-hard fans. Here’s why.
PR Daily readers sent in their tried-and-true methods for making sure copy is clean.
PR and marketing pros can boost engagement and brand reputation with online competition. Here’s how to launch one one that wins.
Some reporters and PR pros seem dead set on believing that the relationship must be adversarial. This author thinks otherwise.
Put the time you spend creating marketing pieces to good use with this social media sharing guide.
The boy band’s heyday predated social media by decades, but the way they connect with audiences is instructive for brand managers and content marketers.
The new features ‘buyable pins’ and ‘shoppable ads’ make it easier for social media users to buy when browsing visuals online, especially through mobile devices.
If you find some unwanted search results for yourself or your brand, there is help.
The Associated Press and other content creators are turning to software to write numbers-based stories for them. Should that change how PR pros approach pitches?
It’s nearly the time of year for sweltering heat, vacations and reporters looking for news to fill holes on very quiet days. Here’s how you can get their attention.
Leadership is a skill separate from managing accounts and communications, yet people who are good at those things often get promoted. Maybe that’s not the best approach.
If the antecedent is singular, it’s grammatically incorrect to use ‘they,’ but ‘he or she’ is clunky. Where do you stand?
