Ragan Insider Kevin Allen
Tips to make writing easier
Media Is Power offers up these tips to make creating content a simpler task.
Featured
Ragan Insider Drew Boehmker
Dos and don’ts of pitching from ‘Pitch Perfect 2’
PR and acapella singing both require a lot of hard work. Here’s some advice on how to persevere from one of the movie series’ standout characters, Fat Amy.
Ragan Insider Kevin Allen
Nike, other brands pulled into FIFA crisis
The indictment against international soccer officials includes a line about ‘agreements regarding sponsorship of the Brazilian national soccer team by a major U.S. sportswear company.’ Nike issued a statement.
Ragan Insider Allie Gray Freeland
5 ways to make swag giveaways count
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
Ragan Insider Kevin Allen
Report: Journalists are the largest, most active verified group on Twitter
Around a quarter of the platform’s verified users are journalists, according to a report from Triggertrap.
Ragan Insider Alice Espana
5 pointers for effective phone pitches
If you want your call-down pitches to land, remember to keep them short, sweet and scripted.
Ragan Insider Laura Hale Brockway
10 distractions corporate communicators face
Are these tasks keeping you from getting to your top writing and editing priorities?
Ragan Insider Dave Manzer
8 reasons PR firms get fired
Sometimes it’s not an agency’s fault when it gets dumped by a client. Sometimes it is. Often, both parties are to blame. These are sure signs of trouble.
Ragan Insider Brian Pittman
3 tips for writing unforgettable PR messages
Unfocused messages can hurt your brand and career. Here are a few easy methods for crafting—and delivering—memorable messages in any medium.
Ragan Insider Seamas Egan
3 email marketing lessons from David Letterman
‘The Late Show’ just ended its 22-year run. Marketers can glean insight for subject lines from the host’s top ten lists and other signature bits.
Ragan Insider Janice Cuban
Keys to writing the best headline ever
An AdWeek editor shared some of his special sauce for headlines that provoke without being salacious.
Ragan Insider Bryan Evans
5 ancient public relations secrets
Even in days of antiquity, people knew the power of an authentic, compelling message.
Ragan Insider Jean Kelso Sandlin
Why you should stop using PR stunts and deliver delight
Stunts designed to keep brands at the forefront of people’s minds are often quickly forgotten. Take a design approach to delighting people, and they won’t forget.
Ragan Insider Ann Kwong
5 ways to make your contributed content sing
Marketers have more options than ever for getting their messages to the public. There’s also tons of competition. Here’s how to make your content stand out.
Ragan Insider Kevin Allen
Content creation vs. content sharing
They’re both valuable content marketing tools, but you must strike the right balance.
