Ragan Insider Diane Schwartz
If you create a crisis plan after a crisis hits, it’s going to suck
So says Carmen Collins, social media leader at Cisco.
Leading Now
Ragan Insider Diane Schwartz
The role of communicator shines bright during the pandemic
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
Ragan Insider Diane Schwartz
Astellas Pharma’s strong employee culture an antidote to the current crisis
The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
Ragan Insider Diane Schwartz
Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic.
Ragan Insider Diane Schwartz
APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’
This agency leader says the CEO is perfectly positioned to be the “steady hand” on the when during the COVID-19 pandemic. Honesty, without hysteria, is paramount.
Ragan Insider Diane Schwartz
Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’
Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis.
Ragan Insider Diane Schwartz
Peppercomm’s Steve Cody: ‘Our discipline has risen to the occasion’
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
