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Hello, communicators:
Following in the footsteps of several brands, Chipotle announced a new line of apparel and accessories, including clothing and tote bags dyed with “upcycled avocado pits from its restaurants.”
The merchandise line isn’t just a way for the restaurant chain to boost profits and brand awareness. It’s also a way to highlight its sustainability and inclusivity efforts.
In its press release, Chipotle wrote:
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