Whether your organization has a B2B or B2C focus, content marketing is becoming a bigger and bigger part of your marketing mix. See these insights on where the practice is headed.
Already considered by many to be synonymous with dysfunction, the state was recently named the nation’s ‘worst.’ Should it fight back with PR fire, or just embrace the ire?
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Keep track of your audience, topics and schedule with a calendar that ensures you’re tying content to organizational goals.
Take a cue from these famous social media experts.
Though you might not manage PR and marketing for an organization that supplies sports teams with uniforms or makes delicious sandwiches, consider these takeaways to boost engagement.
While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.
Looking to share information with your organizations’ audience without uploading a picture or video? The platform is now making words more visual with its latest feature.
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.
This week readers were interested in how to navigate Facebook’s stream of updates, tips for boosting social media engagement, Instagram announcing post scheduling and more.
If you’re producing social media posts or writing pitches surrounding these and other sporting events, take these guidelines into consideration. They can help you perfect your copy.
While you might think your content is relevant to your audience, it might be ill-timed with when they need information to make an informed purchase. Here’s how to map out a comprehensive strategy.
The social media giant reported its first ever decline in user numbers but told investors not to worry. Here’s how the platform’s executives got their message out there.
Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your homework.
