VIDEO: College students share wishlists for comms careers
Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.
Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.
Big Valley Marketing’s Katie Huang Shin offers insights on how client expectations are changing in the current business landscape.
Follow these six rules to create a virtual presence that is worth the investment.
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Simple tips to help protect yourself and your clients.
For emerging agency leaders, these errors could hinder crucial growth.
During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Done well, these reports can be a crucial tool to build trust with audiences.
Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
Four industry pros share their best practices for writing inclusive, interesting messages that have staying power.
Agency leaders look to the future ahead of our awards luncheon in New York City on May 10.
As the PR industry grapples with a lack of diversity, educators are looking to entice future leaders to consider a comms career before they get to college.
The reporter shares a look at her work covering the unprecedented events that have remade the business landscape after years of pandemic response.
Peppercomm will continue working under its brand name with employees in New York, San Francisco and London, after being acquired by Ruder Finn.