Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
A top trait of the future PR pro is the ability to be flexible.
That was a key finding from our Future of the PR Pro Report released earlier this year. And Dotted Line Communications Co-Founder Aimee Clark agrees.
Her advice to clients this year and heading into 2021? “Keep calm and be ready for anything.”
We caught up with her for the latest installment of our Day in the Life series and she shared some of her top predictions for what comes next in the communications world after an unprecedented year of disruption and accelerated change.
1. How much coffee do you drink during a day?
Clark: I try to keep it to 2-3 cups a day. I love Hugh Grant’s Laughing Man coffee, so that is my go-to at home. I used to feel the need to get coffee out, but over the last year or so I am pretty content with my brew at home.
2. Who is the most important person you talk to every day?
Clark: This is a tough question! I talk to my mom every day. I am an only child, so my mom and I are very close and I think it’s important for both of us to connect and hear each other’s voice every day, even if it’s just for a few minutes.
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