Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch
Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more.
Hello, communicators:
United Kingdom-based Parkdean Resorts boosted buzz by introducing a sustainability initiative: It’s protecting hedgehogs with a special “Hibernation Holiday Park”:
Though the resort’s message carries a serious warning—U.K.’s headhog population has dropped 98% in the past 68 years—the effort shows the power of creativity when sharing such messages. By making it cute, the resort is much likely to make headlines and get audiences to care.
Here are today’s top stories:
The retail chain announced that it’s moving out of shopping malls across North America, planning to close hundreds of stores in a restructuring that will leave 80% of its remaining locations outside of malls—the brand’s former staple.
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