How to get started with thought leadership and the future of ESG
EXCLUSIVE FOR PRLN MEMBERS
- Refresher: Interpreting income statements, balance sheets and statement of cash flow
- How to get started with thought leadership
Did you know articles exclusive to PRLN members are posted every Thursday? Find the latest postings here.
RESEARCH & DATA
The future of ESG seems uncertain, at least where investors are concerned.
New research from Morning Consult reveals a mixed bag of results for those engaged in ESG work. On the one hand, only 35% of consumers say ESG is a top priority when picking investments. On the other hand, that number jumps to 54% when looking just at millennials and Gen Z investors. Additionally, only 14% of investors said a financial manager has talked to them about ESG as part of their investment mix.
While not a completely rosy picture, there’s a clear opportunity here for PR professionals. Increase outreach on ESG topics, especially to investment advisors and younger investors, on your ESG efforts and how they can help not only the world, but also their portfolio. Cut out buzzwords and do your best to provide concrete examples and proof of your efforts. ESG is likely to be a long-term play, given the age of the most interested investors. Stay the course.
MEDIA RELATIONS
- It’s time for the PR industry to stop with self-loathing and demand better
- The art of the podcast pitch
- This is the fastest way to annoy a journalist with your email pitch
DE&I & PURPOSE
- 4 ways to channel authenticity into organizational growth
- What matters on social media for the Hispanic community
SOCIAL MEDIA
- Instagram and Facebook are in chaos. Here’s what PR pros should do.
- 3 common social media strategy mistakes (and how to fix them)
- Infographic: How to design a tactical content marketing plan for LinkedIn
STRATEGY & TOOLS
- 5 ways to turn employees into advocates
- A brief history of the 3 phases of the Web (and why they matter)
- How to use dashes and hyphens in AP Style
CAREER AND THE WORKPLACE
ON THE HORIZON
- September 1 – VJ Day
- September 5 – Labor Day
- September 25 – Rosh Hashanah begins at sundown
CALENDAR OF EVENTS
- Aug. 16: Ragan’s Workplace Wellness Hot List
- Aug. 16-17: Workplace Wellness Conference
- Sept. 21-23: Ragan’s Social Media Conference at Disney World
- Oct. 19-20: Strategic Communications Conference
- Nov. 1-2: Future of Communications Conference
CONTACT US
Allison Carter, executive editor, AllisonC@ragan.com
Justin Levine, Manager of Councils, justinl@ragan.com
EXCLUSIVE FOR PRLN MEMBERS
- Refresher: Interpreting income statements, balance sheets and statement of cash flow
- How to get started with thought leadership
Did you know articles exclusive to PRLN members are posted every Thursday? Find the latest postings here.
RESEARCH & DATA
The future of ESG seems uncertain, at least where investors are concerned.
New research from Morning Consult reveals a mixed bag of results for those engaged in ESG work. On the one hand, only 35% of consumers say ESG is a top priority when picking investments. On the other hand, that number jumps to 54% when looking just at millennials and Gen Z investors. Additionally, only 14% of investors said a financial manager has talked to them about ESG as part of their investment mix.
While not a completely rosy picture, there’s a clear opportunity here for PR professionals. Increase outreach on ESG topics, especially to investment advisors and younger investors, on your ESG efforts and how they can help not only the world, but also their portfolio. Cut out buzzwords and do your best to provide concrete examples and proof of your efforts. ESG is likely to be a long-term play, given the age of the most interested investors. Stay the course.
MEDIA RELATIONS
- It’s time for the PR industry to stop with self-loathing and demand better
- The art of the podcast pitch
- This is the fastest way to annoy a journalist with your email pitch
DE&I & PURPOSE
- 4 ways to channel authenticity into organizational growth
- What matters on social media for the Hispanic community
SOCIAL MEDIA
- Instagram and Facebook are in chaos. Here’s what PR pros should do.
- 3 common social media strategy mistakes (and how to fix them)
- Infographic: How to design a tactical content marketing plan for LinkedIn
STRATEGY & TOOLS
- 5 ways to turn employees into advocates
- A brief history of the 3 phases of the Web (and why they matter)
- How to use dashes and hyphens in AP Style
CAREER AND THE WORKPLACE
ON THE HORIZON
- September 1 – VJ Day
- September 5 – Labor Day
- September 25 – Rosh Hashanah begins at sundown
CALENDAR OF EVENTS
- Aug. 16: Ragan’s Workplace Wellness Hot List
- Aug. 16-17: Workplace Wellness Conference
- Sept. 21-23: Ragan’s Social Media Conference at Disney World
- Oct. 19-20: Strategic Communications Conference
- Nov. 1-2: Future of Communications Conference
CONTACT US
Allison Carter, executive editor, AllisonC@ragan.com
Justin Levine, Manager of Councils, justinl@ragan.com
