Crafting the perfect soundbite and keeping execs from going rogue
EXCLUSIVE FOR PRLN MEMBERS
- How to keep your exec from ‘going rogue’ during a crisis. Hint: the work starts long before the crisis does.
- Crafting the perfect soundbite: Jodi Applegate takes PRLN members through her tips for crafting memorable words that will be remembered for the right reasons.
Did you know articles exclusive to PRLN members are posted every Thursday? Find the latest postings here.
RESEARCH & DATA
Trust in CEOs is dipping – especially among young people. New research from Morning Consult reveals that just 40% of American adults trust CEOs of companies “a lot” or “some,” while only 36% of Gen Zers said the same.
Overall trust in various types of companies remains relatively high. Is your CEO still the right person to deliver the message when trust is required, or is there another messenger or brand ambassador tell the story?
MEDIA RELATIONS
- CBS News exec Shawna Thomas shares tips on building relationships with the media. It’s time to stop pitching stories about your brand and start pitching stories in which your brand is a character.
- You might be better off with a mid-tier media placement. When to shoot for the middle instead of the top.
- 7 tips from a former editor on getting earned media. Including the two key questions you must ask before you send your piece.
- How to write a press release journalists care about. Yes, it’s possible!
DE&I & PURPOSE
- What prominent LGBTQ+ PR pros say about reaching the community during Pride and beyond. Real tips you can use to appeal to this vital audience.
SOCIAL MEDIA
- How social media is helping update a legacy brand: Sectional positions, anyone?
- ‘Purpose over presence’: Do you have a good reason to be on that new social platform?
- Think small. Micro and nano influencers might be the way to go for your next campaign.
STRATEGY & TOOLS
- How Heinz Kraft turned an employee message into a viral hit. And you can too.
- Everyone likes winning. 4 tips for winning an award from Ragan and PR Daily.
- Create a strategic plan that will wow your leaders.
AGENCY NEWS
- The pandemic isn’t over. How to give the counsel your clients still need.
- Congratulations to the Top Women in Communications for 2022!
ON THE HORIZON
- July 1 – Canada Day
- July 4 – Independence Day
- September 1 – VJ Day
- September 5 – Labor Day
- September 25 – Rosh Hashanah begins at sundown
CALENDAR OF EVENTS
- June 29 – PR Daily Awards Deadline
- Aug. 16-17 – Workplace Wellness Conference
- Sept. 21-23 – Ragan’s Social Media Conference at Disney World
CONTACT US
Allison Carter, executive editor, AllisonC@ragan.com
Justin Levine, Manager of Councils, justinl@ragan.com
EXCLUSIVE FOR PRLN MEMBERS
- How to keep your exec from ‘going rogue’ during a crisis. Hint: the work starts long before the crisis does.
- Crafting the perfect soundbite: Jodi Applegate takes PRLN members through her tips for crafting memorable words that will be remembered for the right reasons.
Did you know articles exclusive to PRLN members are posted every Thursday? Find the latest postings here.
RESEARCH & DATA
Trust in CEOs is dipping – especially among young people. New research from Morning Consult reveals that just 40% of American adults trust CEOs of companies “a lot” or “some,” while only 36% of Gen Zers said the same.
Overall trust in various types of companies remains relatively high. Is your CEO still the right person to deliver the message when trust is required, or is there another messenger or brand ambassador tell the story?
MEDIA RELATIONS
- CBS News exec Shawna Thomas shares tips on building relationships with the media. It’s time to stop pitching stories about your brand and start pitching stories in which your brand is a character.
- You might be better off with a mid-tier media placement. When to shoot for the middle instead of the top.
- 7 tips from a former editor on getting earned media. Including the two key questions you must ask before you send your piece.
- How to write a press release journalists care about. Yes, it’s possible!
DE&I & PURPOSE
- What prominent LGBTQ+ PR pros say about reaching the community during Pride and beyond. Real tips you can use to appeal to this vital audience.
SOCIAL MEDIA
- How social media is helping update a legacy brand: Sectional positions, anyone?
- ‘Purpose over presence’: Do you have a good reason to be on that new social platform?
- Think small. Micro and nano influencers might be the way to go for your next campaign.
STRATEGY & TOOLS
- How Heinz Kraft turned an employee message into a viral hit. And you can too.
- Everyone likes winning. 4 tips for winning an award from Ragan and PR Daily.
- Create a strategic plan that will wow your leaders.
AGENCY NEWS
- The pandemic isn’t over. How to give the counsel your clients still need.
- Congratulations to the Top Women in Communications for 2022!
ON THE HORIZON
- July 1 – Canada Day
- July 4 – Independence Day
- September 1 – VJ Day
- September 5 – Labor Day
- September 25 – Rosh Hashanah begins at sundown
CALENDAR OF EVENTS
- June 29 – PR Daily Awards Deadline
- Aug. 16-17 – Workplace Wellness Conference
- Sept. 21-23 – Ragan’s Social Media Conference at Disney World
CONTACT US
Allison Carter, executive editor, AllisonC@ragan.com
Justin Levine, Manager of Councils, justinl@ragan.com
