Media coverage scoring guide and the future of the metaverse

EXCLUSIVE FOR PRLN MEMBERS

Did you know articles exclusive to PRLN members are posted every Thursday?  Find the latest postings here

RESEARCH & DATA

As we look back at a June that was filled with Pride initiatives, a new Morning Consult survey of adults, including the queer community, sheds light on support of company Pride actions.

A Morning Consult poll on what LGBTQ+ people want from brands during Pride

The results are clear: While Pride merch is appreciated by many in the LGBTQ+ community, what resonates most is simply representing and normalizing queer couples, along with partnerships with celebrities in the community.

Still, audiences are wary. From the report:

Seven in 10 LGBTQ+ respondents in the Morning Consult survey said they believe that “companies don’t want to lose customers, so they release statements in support of Pride Month,” compared to just 16% who said “companies truly care about Pride Month.”

Are you carrying your June promises throughout the year? Make sure you incorporate advice from our LGBTQ+ PR pro roundtable on serving queer audiences year-round.

MEDIA RELATIONS

DE&I & PURPOSE

SOCIAL MEDIA

STRATEGY & TOOLS

AGENCY NEWS

ON THE HORIZON

  • September 1 – VJ Day
  • September 5 – Labor Day
  • September 25 – Rosh Hashanah begins at sundown

CALENDAR OF EVENTS

CONTACT US

Allison Carter, executive editor, AllisonC@ragan.com

Justin Levine, Manager of Councils, justinl@ragan.com

EXCLUSIVE FOR PRLN MEMBERS

Did you know articles exclusive to PRLN members are posted every Thursday?  Find the latest postings here

RESEARCH & DATA

As we look back at a June that was filled with Pride initiatives, a new Morning Consult survey of adults, including the queer community, sheds light on support of company Pride actions.

A Morning Consult poll on what LGBTQ+ people want from brands during Pride

The results are clear: While Pride merch is appreciated by many in the LGBTQ+ community, what resonates most is simply representing and normalizing queer couples, along with partnerships with celebrities in the community.

Still, audiences are wary. From the report:

Seven in 10 LGBTQ+ respondents in the Morning Consult survey said they believe that “companies don’t want to lose customers, so they release statements in support of Pride Month,” compared to just 16% who said “companies truly care about Pride Month.”

Are you carrying your June promises throughout the year? Make sure you incorporate advice from our LGBTQ+ PR pro roundtable on serving queer audiences year-round.

MEDIA RELATIONS

DE&I & PURPOSE

SOCIAL MEDIA

STRATEGY & TOOLS

AGENCY NEWS

ON THE HORIZON

  • September 1 – VJ Day
  • September 5 – Labor Day
  • September 25 – Rosh Hashanah begins at sundown

CALENDAR OF EVENTS

CONTACT US

Allison Carter, executive editor, AllisonC@ragan.com

Justin Levine, Manager of Councils, justinl@ragan.com

COMMENT

PR Daily News Feed

Sign up to receive the latest articles from PR Daily directly in your inbox.