LG’s impressive experience draws crowds and media attention for new product
The electronics powerhouse partnered with Ogilvy to create a unique experience showcasing its innovative new refrigerator. The results earned a win in the Product or Service Launch category of Ragan’s PR Daily Awards.
LG Electronics wanted its agency partner, Ogilvy, to showcase how its news InstaView™ Door-in-Door® Refrigerator with Craft Ice™ enhanced at-home entertainment.
Its Craft Ice automatically makes ice balls, which is popular in cocktail bars, but LG wanted to make sure consumers were aware that this was not only for alcoholic beverages.
The result was a four-day immersive experience for influencers, media and the general public, highlighting the diverse uses of LG’s newest refrigerator.
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