Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
Hello, communicators:
The social media manager for Tarte Cosmetics started Monday with a relateable GIF about attending Zoom meetings:
Me entering a zoom call 10 minutes late pic.twitter.com/1SP5SB6YZy
— tartecosmetics (@tartecosmetics) October 26, 2020
What “real talk” have you seen from branded social media accounts? Share with us under the #DailyScoop hashtag.
Here are today’s top stories:
The home improvement chain kicked off its holiday campaign on Oct. 22 and is focusing marketing efforts on ways consumers can “put their homes at the top of their gift lists”:
Our homes have really stepped it up this year. That’s why we’re giving you more time than ever to shop all the perfect gifts for home during our Season of Savings event!https://t.co/BJdJRCyx4B
— Lowe's (@Lowes) October 21, 2020
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