Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
Hello, communicators:
A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged:
Our super smoothies are packed full of more good stuff than you can shake a stick at. This photo is packed full of more sticks than any person could reasonably hold so we had to improvise. pic.twitter.com/DsnN7dh4SQ
— innocent drinks (@innocent) November 16, 2020
The move is a great way to be authentic and offer your followers a peak into the people behind your brand, which builds both trust and favor.
Have you made similar efforts? Please tell us your experiences under the #DailyScoop hashtag.
Here are today’s top stories:
The company announced that it was rebranding two of its Allen’s candies: “Red Skins” will be “Red Ripper,” and “Chicos” will be renamed “Cheekies.” Both products will retain their packaging aside from the new monikers, and will be available in early 2021.
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