Pacific Foods campaign engages audiences and exceeds all goals
Maxwell, its agency partner, created a campaign that would encourage audience engagement and participation. This won first place in the Content Marketing for the Purpose of Customer Engagement category of PR Daily’s 2020 Content Marketing Awards.
Sometimes, eating leftovers can get a little stale.
So, agency Maxwell worked with Pacific Foods to create the Leftover Upgrade campaign, which would help consumers discover ways to spice up their Thanksgiving leftovers, while promoting the brand’s Organic Chicken Broth and Hemp Plant-Based Beverage.
Using its owned digital channels and social media ads, it promoted an interactive video it created that encouraged fans to pick a leftover, add their own ingredients and share the recipe for a chance to win prizes.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
