For starters, make sure you have real news to impart, something that readers care about. From there, use punchy words and alliteration, but keep it concise for extra power.
Corporate social responsibility is on the minds of consumers and employees alike, but co-opted (or feigned) values are more of a detriment than an attribute, the author posits.
Also: Coors Light’s valentine for pet lovers, messaging lessons from the SOTU, Google Maps’ new look, and other stories.
These tech tools can help you store passwords, organize tasks and—perhaps most crucial of all—limit your time on distracting websites.
Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?
This vice president manages to get in a fitness class before a long day at the office. Her top priority on the job is the client—but she stays balanced by collaborating with colleagues.
Enter PR Daily’s Corporate Social Responsibility Awards by March 20 to showcase your influential comms efforts.
The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.
The news cycle has been amplified with the kickoff of the primaries in Iowa, Trump’s impeachment trial and the State of the Union. Here are some messaging takeaways.
The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries.
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.
As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk. Happy New Year.
Wondering which tactics and tools are worth prioritizing this year—and what fads are fading? Consider these insights, predictions and suggestions from industry experts.
How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.
Shutterstock’s predictions for designs that will beguile your audience are decidedly retro. Here are the trends you should know about.
