Report reaches millions to raise awareness about addiction

Millennium Health wants to help better identify and treat people who are coping with addiction.

Its clinical team analyzed urine drug tests from January 2015-November 2019 to identify trends in positivity rates of drug abuse as well as emerging threats (Millennium Health Signals Report™ Volume 2). The team also analyzed unique patient samples from every state across different health care specialties (JAMA Network Open). Both studies found that Methamphetamine and fentanyl positivity rates were rising—drastically.

The team reached out to editors and reporters covering the opioid crisis and illicit and prescription drug use trends. Numerous pitch letters were drafted and distributed. Press releases were distributed on PRNewswire and was followed up with phone calls to all media who received it.