The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo
Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.
Hello, communicators:
Planters is launching a “nutstalgia” holiday campaign featuring its iconic mascot, Mr. Peanut, engaging in festive “shellebration.” From now until Dec. 31, fans can enter for the chance to win a “nutstalgia” gift box that includes ‘80s Planters swag, a retro board game, a Bluetooth boombox and more.
Planters partnered with “Family Matters” and “Die Hard” actor Reginald VelJohnson to create a music video, “A Nutty Holiday,” announcing the campaign:
“Over the past 115 years, the Planters brand has been a part of everyone’s holiday celebrations,” Planters associate marketing director Jaynee Dykes said in a statement shared with PR Daily. “We are excited to keep this tradition alive by kicking off the holidays with a new music video featuring Reginald VelJohnson that reminds people what truly adds substance to the season.”
Planter’s pun-laden release shows the effectiveness of leaning into nostalgia with your seasonal messaging.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
