How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more.
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.