5 website issues that hurt your brand reputation online
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities.
When it comes to managing your business’ online reputation, most public relations professionals focus on the conversations taking place on social media, producing content that promotes the brand and managing potential crisis situations. While these tasks are undoubtedly important, they can sometimes lead to neglect of the website itself.
A business’ website is the hub of its digital presence. As such, it should be a top priority for building and maintaining a strong online reputation. Common website issues may seem like little more than technical errors or a lack of design knowledge, but they can significantly harm a company’s online reputation by creating an unpolished, unprofessional image.
Here are five errors to avoid:
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