Wireless Emergency System notifications assist federal authorities in communicating with the general public. What role do they play in national security threats? Here’s the scoop.
Our community of sponsors share their thoughts about the next big thing for communications technology.
Also: Advice for PR pros from a Chicago Tribune journalist.
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Also: Honda announces new docuseries about HBCU bands and dance teams.
Also: Granola bar company KIND asks people to stop buying its products and more.
Also: Leinenkugel sells out of goofy heated shorts in stunt to promote Summer Shandy.
Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Organizations rely on you not only to engage audiences but also manage risks. Are you prepared?
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Infographics are sweeping the visual marketing landscape, but they also hold surprising lessons to help PR writers punch up their copy.
The drive to create the next online sensation can drain your resources and your team, with little to show for it. Here are three smarter ways to build—and retain—audiences.
Want to track data, respond to consumer inquires and determine your campaign’s reach? Here’s guidance on setting up a monitoring protocol.
Before a client gives you the boot, pay close attention to these red flags and fight to rebuild your partnership—and reputation.
