As autumn flavors make early appearances, what do customers really want?
The data shows that brands who can ignore a few outspoken naysayers on social media can reap the benefits.
Along with the annual rollout of pumpkin spice lattes comes the predictable social media backlash to earlier and earlier seasonal debuts.
To drive media attention, brands such as Dunkin’ have launched their fall menu items earlier and earlier in the year. This year? Pumpkin season launched Aug. 18.
“It may still be warm outside, but Dunkin’ is turning up the pumpkin heat earlier than ever before with an incredible fall menu,” the coffee giant shared in a press release. “Pumpkin picking season is giving Dunkin’ fans the chance to pick from the brand’s latest lineup, with an iconic pumpkin pair, new Pumpkin Cream Cold Brew and Pumpkin Spice Signature Latte, as well as classic Pumpkin Flavored Coffees, Donut, Muffin and MUNCHKINS® Donut Hole Treats.”
It’s well-documented why brands are moving seasonal offerings up earlier and earlier every year. However, “pumpkin creep” has created a backlash for some.
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