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Hello, communicators:
Frozen food brand Farm Rich has concluded its search for a content-creating chief cheese officer or CCO, bestowing Phil Roberts of Kingsport, Tenn. with the title and co-opting the acronym most often attributed to executive communicators.
As part of his role, Roberts will receive a trip to the Farm Rich headquarters in St. Simons Island, Ga. where he will tour the Farm Rich manufacturing facility and meet with the brand team to brainstorm content ideas. The 45-day role will require Roberts to come up with snack ideas, create a cheese-centric holiday and create various pieces of cheesy social media content.
“Phil showed his true love for all things cheese with an impressive entry and video,” Farm Rich director of marketing Ciera Womack said in a statement. “With his incredible creativity, passion and fun, he’s our ideal CCO! We can’t wait to see what he comes up with for content ideas as well as new product recommendations. Things are about to get even cheesier at Farm Rich!”
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