Ragan Insider Colleen Brett
What powerful visual storytelling looks like in health care
Follow these six rules to capture audiences with important stories from your organization’s leaders.
Brand Journalism
Ragan Insider Brendan Gannon
UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions
Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.
Ragan Insider Brendan Gannon
Blog filled with unique insights about COVID-19 elicits coverage from major media outlets
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Ragan Insider Sally Ann O'Dowd
5 ways to draw out even the most reserved sources
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.
Ragan Insider Sally Ann O’Dowd
5 tips for being a brilliant brand journalist
Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.
Ragan Insider Darren Abbott
Creativity at Hallmark is the gift that keeps on giving
An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging.
Ragan Insider Tom Corfman
Want to be a better communicator? Act like a reporter
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.
Ragan Insider Justin Joffe
J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
Ragan Insider Lou Hoffman
How to conduct scintillating, illuminating interviews
Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill.
Ragan Insider Robby Brumberg
Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills
The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR.
Ragan Insider Ted Kitterman
In modern reputation management, brand journalism is an essential tool
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation.
Ragan Insider Paul Cash & James Trezona
How behavioral science can guide your B2B marketing
Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.
Ragan Insider Justin Joffe
Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines
Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.
Ragan Insider John Rampton
5 steps to reignite your productivity
When your train of thought runs off the rails, use these tactics to get back on track.
Ragan Insider Brendan Gannon
How IBM’s Policy Lab established leadership on tech policy and innovation
Among those reaching out to the Lab are G7 Embassies. The tech company’s efforts, with Precision Strategy, have earned a win in the Branding Campaign category of Ragan’s PR Daily Awards.
