Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.
Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.
An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging.
All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill.
The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR.
How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation.
Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.
Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.
When your train of thought runs off the rails, use these tactics to get back on track.
Among those reaching out to the Lab are G7 Embassies. The tech company’s efforts, with Precision Strategy, have earned a win in the Branding Campaign category of Ragan’s PR Daily Awards.
PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.
