How IBM’s Policy Lab established leadership on tech policy and innovation
Among those reaching out to the Lab are G7 Embassies. The tech company’s efforts, with Precision Strategy, have earned a win in the Branding Campaign category of Ragan’s PR Daily Awards.
IBM set out to position its IBM Policy Lab as a thought leadership platform to advocate for responsible innovation that ensures trust in technology—no simple feat.
Working with Precision Strategy, the team created an integrated campaign to raise awareness about the new IBM Policy Lab while amplifying IBM’s reputation as a leader in technology policy and as a responsible actor in the sector.
It created a visually stunning brand identity, while staying true to the IBM guidelines. Messaging was also strategically developed to drive home the goals of the campaign. A newsletter program was also created to increase awareness among its key stakeholders. Then, the IBM Policy Lab was launched at the World Economic Forum at Davos.
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