Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Executive Communication
Beki Winchel
Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
Ted Kitterman
Why good comms practices are more important than ever
How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Hinda Mitchell
Why you should lead with values in COVID-19 crisis
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.
Roula Amire
Editor’s note: We’re in this together
Communicators, you are not alone. We’re here to help.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Ted Kitterman
Report: 62% says comms dept. is critical to org’s COVID-19 response
In a new report from the Institute for Public Relations and Peppercomm, industry experts share how the coronavirus is making waves for their organizations and where they are turning for information.
Beki Winchel
Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation
Also: Telecom companies offer free Wi-Fi and data, Microsoft’s Bing offers an interactive map of the outbreak, how to boost cybersecurity for remote workers, and more.
Ted Kitterman
How crisis comms fits into the business continuity plan
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
Prarthana Ghosh
20 questions to ask employees in 2020
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
Amy Boone
How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
Rick French
How brand managers should address COVID-19
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
Beki Winchel
Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy
Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.
Ted Kitterman
PR pros mark International Women’s Day
The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.
