The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.
Answering the call for a fresh approach can be as simple as a yearly subscription.
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.
Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders.
To offset the tech sector’s effects on home prices in the area, the company is pledging grants and low-cost loans to develop reasonably priced dwellings—and address homelessness.
The banking group has faced pressure in the U.S. and abroad to address pay disparity. The unusual announcement has fired up critics and activists online; others applaud Citi’s candor.
As shoppers move online—and away from brick-and-mortar stores—large chains’ optimism gives way to concerns about the sector. How, now, do they retain customers and investors?
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse.
You listen to podcasts, read the books, watch the videos, yet still there’s a shortfall in your ability to inspire the troops. These misconceptions and wrong turns might be the problem.
Shunning online channels in favor of a media call, the company says it will slash thousands of jobs from its European operations as it tries to hit its target profit margin.
Leaders should be willing to listen and learn—and humble enough to change course to cater to workers’ strengths.
Show off the creative efforts that made your work engaging. Enter PR Daily’s 2018 Video & Visual Awards. The late submission deadline is Dec. 18.
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