By proving value and learning the business strategy believed to be the domain of the chief marketing officer, PR execs can be powerful leaders for the organization.
Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success.
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more.
E.W. Scripps’ Kari Wethington and Beth Welter share why—and how—internal and external communications teams can collaborate better.
Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more.
New data reveals insights into the mental and emotional tolls of telecommuting, which employers should be mindful of as the pandemic persists.
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.
A look at how PR executives are managing through the disruption in this new update to our Day in the Life series.
Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more.
Also: Home Depot announces mask requirement, Target expands inclusive Halloween costume offerings, back-to-school retail posts have 40% more engagement, and more.
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
Also: NASA refutes misinformation, take our brand storytelling survey, how e-commerce has grown during COVID-19, and more.
Our relaunched Day in the Life series serves up survival strategies and insights into the lives of modern PR pros and the challenges they face.
Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion.
