Executive Communication

Maurice DeCastro

7 public speaking pitfalls—and how to sidestep them

More is always too much. Also, don’t show up without energy, emotion and enthusiasm.

David Meerman Scott

12 tips to make webinars more engaging and entertaining

Stand up when you present, bring visceral energy and emotion, and get everyone out of there in under an hour.

Ashish Arora

5 ways speakers can win back a distracted audience

You might not grab celebrity-level adulation every time you ascend the podium and dive into your presentation, but you can thwart common attention thieves by using these techniques.

Richard Etchison

5 ways to elicit compelling executive quotes

Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary.

John Maxwell

3 essentials for becoming an inspiring leader

To gain the respect and trust of your peers, you must consistently exhibit character, competence and courage.

PR Daily Staff

How modern speechwriters keep the craft alive and well

Join us for our live conference webcast and see how these savvy communicators are crafting addresses that enthrall audiences.

William Comcowich

Study: As trust sags, employees and the public want CEOs to step up

In Edelman research, three-quarters of respondents want top execs at the vanguard of social responsibility efforts—but how effectively are those honchos taking up that mantle?

Beki Winchel

Jeff Bezos confronts crisis with a bare-all blog post

The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.

William Comcowich

8 steps for presentations that will win top execs’ buy-in for your campaign

For PR pros—and for anyone seeking a green light and a hefty budget for a project—wowing your organization’s leaders hinges on sharp, data-rich delivery. Follow this guidance.

Robby Brumberg

In a staid #SOTU2019, Trump touts unity yet makes unyielding demands

Amid palpable partisan rancor, the president urged an end to the ‘politics of revenge, resistance and retribution.’ Optics in the House chamber grabbed the lion’s share of online buzz, however.

Tim O’Brien

3 essential steps for writing a speech for the CEO

Have you been asked to prepare remarks for the leader of your organization? Here are three crucial components of crafting a speech for someone else to deliver.

Beki Winchel

Starbucks seeks distance from former chief’s presidential bid

The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.

PR Daily Staff

Ragan Training makes it easy to offer new ideas

Answering the call for a fresh approach can be as simple as a yearly subscription.