Some PR pros are apocalyptic in their assessment of the future for communications professionals, but this managing partner stays upbeat amid relentless change.
Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.
Is your love of writing on the ropes? Here are some fun ways to boost your skills.
Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more.
Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
Also, Twitter blames missed earnings on platform bugs, Google claims the crown in quantum computing, the biggest barriers for PR pros, and more.
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it.
Also: Juul pulls fruit-flavored products in U.S., Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more.
At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.
Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.
A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand.
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
