Ragan Insider Julia Sahin
8 benefits of working for a large PR firm
For this PR pro, bigger is quite obviously better.
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Ragan Insider Lou Hoffman
Repairing the broken PR agency review process
Traditional client meetings and RFPs rarely reveal which agency is truly best for the task at hand. Here are some ways to get a truer picture.
Ragan Insider Allie Gray Freeland
7 qualities to look for in brand advocates
‘Influencer’ marketing isn’t just about rounding up some popular bloggers and social media users to say your products are great. It’s about finding connections.
Ragan Insider Beki Winchel
PR firm Sunshine Sachs called out for editing Wikipedia entries
The New York Times recently revealed that employees with the agency had altered several celebrity clients’ pages, in violation of the website’s terms of service.
Ragan Insider Laura Hale Brockway
Should these terms be one word or two?
Do terms such as ‘headshot’ and ‘username’ look wrong to you?
Ragan Insider Rebecca Scully
Why PR pros are the best storytellers
Storytelling is about making emotional connections with readers while speaking to them in a language they can understand. PR pros excel at that.
Ragan Insider Beki Winchel
Brian Williams: ‘I own up to this,’ Lester Holt is ‘deserving’
The network’s chairman, Andrew Lack, announced the anchor would get a ‘second [chance]’ in his new role at MSNBC, while Holt’s took over ‘NBC Nightly News.’ Williams gave another apology in an interview with Matt Lauer.
Ragan Insider Paula Kiger
What communicators should do instead of ‘droughtshaming’
Rather than point fingers at people who violate water use restrictions, communicators should lead constructive action.
Ragan Insider Arik Hanson
4 ways to be a better client
Complaints about agencies abound, but shouldn’t it work both ways? Clients have some responsibility in the relationship, too.
Ragan Insider Tom Misson
5 lessons learned transitioning from journalist to PR pro
PR pros who come from the world of journalism have the advantage of knowing reporters’ schedules and preferences, but there’s a lot of guessing involved, too.
Ragan Insider Derrak Richard
4 tips for creating effective infographics
Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.
Ragan Insider Lauren Sieben
What PR pros should know about today’s newsroom
The shape of a reporter’s workplace is changing rapidly. Don’t make assumptions when you pitch.
Ragan Insider Mark Thabit
10 types of content PR pros should consider
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
Ragan Insider Kevin Allen
Elements of the perfect blog post
BlogPros examined blog posts that fared well, crunched the numbers, and figured out the factors that made them successful.
Ragan Insider Jennifer Jones-Mitchell
Why a Nobel laureate’s ‘non-apology apology’ didn’t work
Dr. Tim Hunt’s comments about ‘girls’ in labs got him in trouble, and his attempt to apologize didn’t help his cause.
