Measuring PR success: How much does reach matter?
It’s a difficult metric to obtain — is it even worth trying?
It’s a difficult metric to obtain — is it even worth trying?
Surprising findings from a study of more than 100,000 articles.
Part 2 in a series from Onclusive based on an analysis of more than 100,000 articles.
Setting a world record takes careful planning.
Winners will be announced Dec. 12 in a special awards luncheon in New York City.
New research based on analysis of more than 100,000 media articles.
The dean of the School of Communications at Quinnipiac University takes a hard look at the profession.
If no one remembers your media mention, does it matter?
NewsWhip’s report offers holiday news trend predictions for this year.
Nothing can boost you as a thought leader more than getting published in another media outlet.
It’s hard to make your pitch stand out. Here’s how to cut through the noise.
Journalists say requests for coverage need to be specific to each publication.
Because sometimes you might seem like the big, bad guy, but you actually aren’t.
Journalists are starting to get annoyed. But it’s not time to abandon ship yet.
It’s a tough world out there for journalists — but PR pros can help.