With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.
Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.
The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training.
The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention.
Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more.
It’s crucial that your online content creates community and drives conversations online. Here are some ways to strike up a healthy discussion.
Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) opens an online store, and more.
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses the unseen effects of such maladies.
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Pursuing ongoing training and setting professional goals are crucial, of course, but consider these other, more nuanced ways to enhance your value to current and prospective employers.
