Ragan Insider Ashley Perkins
Why and how to use IGTV for content marketing
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
Social Media
Ragan Insider Brian Pittman
A century of stories: How Hilton highlighted staff for its centennial
In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.
Ragan Insider PR Daily Staff
Ragan Training makes it easy to offer new ideas
Answering the call for a fresh approach can be as simple as a yearly subscription.
Ragan Insider Lucas Miller
Why website accessibility is crucial for a client’s digital reputation
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.
Ragan Insider Ted Kitterman
Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
Ragan Insider Brian Pittman
5 ways to infuse emotion into your storytelling
Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.
Ragan Insider Ted Kitterman
Infographic: 12 crucial video marketing statistics
The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Here are some statistics to consider.
Ragan Insider Ted Kitterman
Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
Ragan Insider Ted Kitterman
Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.
Ragan Insider PR Daily Staff
3 ways to help your executives thrive in the digital world
Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.
Ragan Insider Ted Kitterman
Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series
Also: NBCUniversal launches ‘Peacock’ streaming service, AT&T disputes fraud claims, Snapchat takes swing at transparency on political ads, and more.
Ragan Insider William Comcowich
11 musts for creating outstanding social media memes
Your online audiences don’t want a barrage of self-promotional twaddle. Instead, mix things up a bit with lighthearted text emblazoned over a striking image. Here are the keys to success.
Ragan Insider Ted Kitterman
Infographic: How to capture the Gen Z demographic
These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty.
Ragan Insider PR Daily Staff
Why you don’t need a bigger training budget
See how even the smallest comms teams are getting robust training without breaking the bank.
Ragan Insider Ted Kitterman
Influencer fraud’s $1.3B price tag—and how marketers can respond
A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.
