Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
Follow this guidance to replace platitudes with concrete action.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters.
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Journalists are ravenous for research figures. By having proprietary data to share, you can find media coverage that would have been elusive otherwise. Here’s how.
While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
