Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
When facing the unknown, you might not even know everything you think you know.
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Brand content performed better on Reels, while TikTok validates the success of influencer pages.
For those looking to offer earned media coverage in the coming year, here are some developments you must follow.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
