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Hello, communicators:

As January brings a renewed focus on health and well-being for consumers making new year’s resolutions, Planet Fitness announced that it will waive its enrollment fee for new members as part of its “Feel Fitacular” messaging campaign. The campaign also emphasizes the need to maintain physical and mental health going into 2022 and cites the CDC’s recommendations for exercise alongside each gym’s COVID-19 safety and sanitation protocols.

https://www.youtube.com/watch?v=SC1gmiyQFCU

“In 2022, we’re encouraging everyone to make exercise a priority and come to Planet Fitness to start their fitness journey with us,” Planet Fitness CMO Jeremy Tucker said in a press release. “This means putting your physical and mental health first and experiencing all that the Judgement Free Zone has to offer. Fitness is essential to our overall well-being and an activity that everyone can benefit from right now.”