Communicating for the health sector in Latin America
Strategies start with understanding legal frameworks and patient needs and build from there.
Health care is one of the largest and most valuable industries globally. Pharma revenue totaled $1.27 trillion worldwide in 2020 Latin America is no exception, where Brazil is the highest-value market, followed by Mexico.
The legal framework and the regulations that must be followed in the health sector require a special approach for communication.
At Speyside, we have worked with several health care clients, each one with its own particularities, but that has made us learn how to carry out a comprehensive public relations strategy within these regulations. Below, we share some aspects that we see necessary to consider when communicating for the health sector in the region.
1. A very interesting sector for media
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