The University of Colorado Anschutz Medical Campus’s video shatters records
It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
The University of Colorado Anschutz Medical Campus has been producing groundbreaking medical achievements, yet many people, even locally, had not heard about the life-changing work the organization was doing.
It wanted to change this.
The medical campus consists of three institutions, the University of Colorado Anschutz, UCHealth, and Children’s Hospital Colorado, and together, they created the “This Is Breakthrough” campaign, using numerous channels to showcase the work happening within each institute.
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