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Hello, communicators:

Taco Bell will partner with Grammy-winning recording artist Lil Nas X, giving him the honorary role of “Chief Impact Officer,” which the fast food chain says in a press release will let him “collaborate on the brand experience from the inside out.”

“Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member. Less than five years later, he has ascended to stardom by defying conventions, charting his own course and remaining authentically true to himself—all things that Taco Bell stands for in its own way,” the press release continues. “Over the next several months, Taco Bell will ‘Live Nas,’as Lil Nas lives Más.”

As part of the partnership, Lil Nas X will announce new menu items for Taco Bell and share more about his time working there in the weeks leading up to the release of his debut album “Montero.”

Courtesy of Taco Bell

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