How Edmunds measures the quality of earned media

As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

This created strong demand for Edmunds’ expert opinion and analysis to make sense of the automotive landscape from an industry standpoint, and also help answer the burning questions that car shoppers and owners might have during the pandemic.

With access to millions of real transactions and other Edmunds data, Edmunds’ expert analysts developed insights into how consumer shopping behavior has been altered during COVID as well as other market trends in the automotive industry. Edmunds “turned those insights into actionable pieces of advice for consumers and business partners seeking guidance on how to navigate this unique environment,” says Talia James-Armand, associate director of PR and communications.