How Oklahoma State used research to develop and introduce new brand identity
A new logo was part of a larger strategic marketing and communications plan, leading to first place in the ‘Branding or Rebranding Campaign’ category of PR Daily’s 2020 Nonprofit PR Awards.
Part of Oklahoma State University’s first-ever strategic marketing and communication plan called for an updated brand identity. Founded in 1890, OSU now has a single mark that represents the entire university. It took two years to get there, with research serving as the foundation for the mark’s development.
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