IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response

Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.

Ragan Insider Premium Content
Ragan Insider Content

Hello, communicators:

Today is a big day for couples, greeting card companies and romantic Italian restaurants around the world. But if you’re single and feeling blue this Valentine’s Day, Wingstop wants you to know that it’s okay to go…boneless.

The fast-casual chicken joint’s cheeky V-Day campaign encourages customers to get out of bed and into a Wingstop, offering boneless wings for $0.70 and “thigh bites” for $4.49.

(Image via)

From the press release:

“Our fans are at the center of everything we do and this year we wanted to honor our single fans with a spicy offering,” said Wingstop’s Chief Growth Officer Marisa Carona. “There’s so much to celebrate about going boneless on Valentine’s Day, like the chance to stay in, kick back and dig into some flavorful food. Wingstop is about more than a meal, it’s a flavor experience that will bring the heat to any boneless evening.”

To best reach its target audience, Wingstop is promoting the deal with in-app ads on Tinder.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.