IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response
Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.
Hello, communicators:
Today is a big day for couples, greeting card companies and romantic Italian restaurants around the world. But if you’re single and feeling blue this Valentine’s Day, Wingstop wants you to know that it’s okay to go…boneless.
The fast-casual chicken joint’s cheeky V-Day campaign encourages customers to get out of bed and into a Wingstop, offering boneless wings for $0.70 and “thigh bites” for $4.49.
“Our fans are at the center of everything we do and this year we wanted to honor our single fans with a spicy offering,” said Wingstop’s Chief Growth Officer Marisa Carona. “There’s so much to celebrate about going boneless on Valentine’s Day, like the chance to stay in, kick back and dig into some flavorful food. Wingstop is about more than a meal, it’s a flavor experience that will bring the heat to any boneless evening.”
To best reach its target audience, Wingstop is promoting the deal with in-app ads on Tinder.
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