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Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
Hello, communicators:
With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day. State Farm is one company that won’t be advertising at the Super Bowl, however—despite airing its first-ever Super Bowl ad in 2021, the insurance company has decided to spend its efforts creating a TikTok challenge instead.
For the company’s #TeamStateFarm TikTok challenge, the “Jake from State Farm” character shares a Superbowl and sports-themed message to entice auditions from TikTok users that hope to star alongside him in the next State Farm commercial:
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