Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
Hello, communicators:
Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. Though the cartoon is meant for marketers, PR pros can also relate:
“Sales Impact of Advertising” – new cartoon and post on the tension between long-term brand building and short-term direct response https://t.co/QRoPB73ZBG#marketing #cartoon #marketoon pic.twitter.com/TMKRDogL17
— Tom Fishburne (@tomfishburne) September 13, 2020
Communicators, how do you help set expectations for your efforts? Share with us under the hashtag #DailyScoop.
Here are today’s top stories:
As the deadline for the social media app to announce a partner or sale in the United States fast approaches, Oracle seems to be the remaining frontrunner.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
