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HOW I GOT HERE | Isis Simpson-Mersha What traveling to 100 countries taught Santa Monica Travel & Tourism VP about connection
Health Care | Courtney Blackann How doctors used stories, science and social media to regain trust around Tylenol
Executive Communication | Mike Prokopeak Communications Leadership Council Roundtable Recap: Redefining communications’ value
Media Relations | Allison Carter This is who Americans trust most for news (it’s not the media or AI)
Daily Scoop | Courtney Blackann The Scoop: Airbnb adds social features in bid to stand out from competitors
PRESENTED BY INTERACT | PR Daily Staff The Employee Experience Blueprint: What’s Working, What’s Not and What’s Next
Leadership Communications | Courtney Blackann How the College of American Pathologist’s cyber crisis reshaped its CEO’s leadership voice
Stop sending more PR pitches. Use GEO to predict which ones will land. Artificial Intelligence | Katherine Caraway
Making complexity feel simple: Using curiosity and pattern-spotting HOW I GOT HERE | Isis Simpson-Mersha
3 lessons from USAA on building campaigns that actually change behavior Case Studies | Courtney Blackann