The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
A new report reveals the most used channels, what employees want to hear about most right now, and much more.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Showcase your best internal communications work—and amazing workplace—in the premier awards program for employee communications. Enter by Friday, Oct. 23.
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
Establish concrete goals, prioritize ‘continuous’ listening, and monitor metrics your bosses find compelling.
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
Your brand message can be boiled down into three clear elements with this handy geometric device.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Here’s how you must support the mental and emotional well-being of employees for effective communication.
Showcase your best internal communications work—and amazing workplace—in the premier awards program for employee communications. Enter by Friday, Oct. 23.
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
