Although it and McDonald’s Taiwan are separately owned and maintained, both fell under criticism after the latter posted an online video seen as supporting Taiwan’s independence.
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media.
Waiting for writing inspiration to strike you make even the least superstitious wordsmiths reach for their lucky coin. Do you have any odd habits in your writing routine?
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback.
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts.
Many organizations commemorate the legacy of Dr. Martin Luther King Jr., but poorly crafted messages can do them reputational damage. How are you marking this federal holiday?
Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack.
Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.
Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders.
To offset the tech sector’s effects on home prices in the area, the company is pledging grants and low-cost loans to develop reasonably priced dwellings—and address homelessness.
Your workplace culture isn’t just an internal concern. A discordant atmosphere can become a PR problem, too.
High attrition hampers productivity, thwarts growth and flattens morale. Here’s the lowdown on how to keep your top performers happy, motivated and engaged.
This week, PR Daily readers were interested in response to Gillette’s marketing campaign, the importance of social media for marketers, annoying PR habits and more.
Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.
