PGA cuts ties with Trump, organizations pause political donations and Twitter permanently bans Trump’s account

Hello, communicators:

 Chinese brand Purcotton issued a mea culpa after backlash over its recent ad, which shows a woman being followed down a dimly-lit street by a man wearing a mask. As the man approaches, the woman uses a Purcotton wipe to remove her makeup, which scares away the would-be attacker.

 CNN reported:

… Purcotton originally defended the advertisement as a creative way to advertise the “cleaning function of the product,” but as the calls for a boycott grew, the company removed the video from their accounts and eventually apologized on January 8.

“We have set up a team to hold people to account for the problem and, in the meantime, we will improve content production and the review process to prevent similar incidents from happening again,” the company’s post said. Purcotton posted a second apology letter to their Weibo account on Monday.

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